Pricing

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The assistant is on every tier. Pick one, run a real shift on it, and decide afterwards. Every price here is in US dollars.

Tier 1

$750USD/month

7 days free

Everything you need to run the day. Dispatch, drivers, invoices.

  • Full dispatch: live map, job creation and assignment, drivers and trucks, archive and restore
  • The driver app on iPhone and Android: the next call, the address, one-tap texts to the customer
  • Authorization, release and inspection forms, signed on the driver's phone screen
  • Invoice creation, sending, PDF and branded email
  • Your invoice numbering continues from wherever you are today
  • Your operator and storage certificate numbers print on the documents that require them
  • VIN lookup fills year, make and model from the plate
  • Connect the GPS trackers or cameras you already run, with no new hardware to buy
  • QuickBooks sync, both directions
  • Internal chat with the drivers on shift
  • Customer texts (location pins, review follow-ups, status updates), 200 per month
  • Voice control: say what happened and it fills the job in
  • The AI assistant, 500 actions per month
3 seats (1 admin plus 2 team members)Additional seats $125 USD/month eachSMS top-up: 150 texts for $15 USDAI top-up: 100 actions for $50 USD

Tier 2

$1,500USD/month

7 days free

The phone answered, and the month measured.

Everything in Tier 1, plus:

  • Revenue and reporting dashboard
  • AI phone answering included, 500 minutes a month ($399 USD a month on Tier 1)
  • Customer texts, 250 per month
  • Storage and vehicle tracker (what is in storage, and for how long)
  • Multi-location support
  • AI assistant, 1,000 actions per month
5 seatsAdditional seats $125 USD/month eachSMS top-up: 150 texts for $15 USDAI top-up: 100 actions for $50 USDPhone minutes top-up: 150 minutes for $120 USD

7 days free. Put it on a real shift, with your own trucks and your own drivers, and see what it does before you pay for it.

What it costs otherwise

Three salaries, or one subscription

TowKey does not replace people. It does the repetitive part of what these three roles do all day, which is why one person running TowKey covers work that used to need a desk full of them.

  • Dispatcher

    $46,000 USD

    Answers the phone, takes the location and the vehicle, assigns a truck.

    ZipRecruiter, January 2026

  • Administrative assistant

    $47,460 USD

    Email, invoicing, chasing what has not been paid, filing the paperwork.

    US Bureau of Labor Statistics median

  • Insurance and claims clerk

    $43,372 USD

    Claim submissions, motor club paperwork, the correspondence behind both.

    Salary.com, June 2026

Three people, a year, in wages alone

$136,832 USD

Tier 3, a year, phone answering included

$22,800 USD

$114,032 USD a year, kept.

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Wages are base pay only. Payroll taxes, benefits and the cost of hiring are on top of every figure in the left column, and none of them apply to the right one.

Add-on, Tier 1

AI phone answering

It answers, takes the details, and hands you a job to approve.

$399USD/month500 minutes included

  • Included on Tier 2 and Tier 3 (500 and 750 minutes a month)
  • The caller's location, vehicle and problem are written into the app, on the board, before you pick up the phone
  • Every call arrives as a proposal for you to approve, never as a dispatched job
  • It answers at 2am, in a storm, on the fourth simultaneous call

No per-minute charge. It stops at the included minutes and waits. Another block of 150 minutes is $120 USD, whenever you want it.

On Tier 1 it is billed monthly from the day you switch it on, and carries no trial of its own.

Top-ups

You will never get a bill you did not agree to

When you reach what your plan includes, TowKey stops and tells you. It does not keep going and add it to your invoice. If you want more, you buy a block and it is yours. If you would rather wait for the month to turn over, that works too, and it costs nothing.

AI actions

100 actions for $50 USD

Any tier.

Buy a block

Customer texts

150 texts for $15 USD

Any tier.

Buy a block

Phone minutes

150 minutes for $120 USD

Any tier.

Buy a block

Extra seats

$125 USD/month each

Any tier, added or removed in the app.

Every purchase happens here on towkey.com, never inside the app. Buying a block sends you through your billing screen so the credit lands on the right company, and the balance is updated by the time you are back in TowKey.

Questions

Before you ask

What does the assistant actually do on a normal day?

You finish a recovery and say what happened out loud, and the invoice is drafted with the hours, the winch-out and the mileage on it before you are out of the truck. A call comes in and it takes the location, the vehicle and the problem and puts a job on the board. At seven in the morning it tells you what is still open, who is late and who has not paid. A driver two hours away asks it where they are going next instead of asking you. Every one of those ends with you approving it, and nothing goes out until you do.

Will my drivers actually use it?

The driver app shows one thing at a time: the next call, the address, the customer's number. Forms are signed on the phone screen with a finger, which is faster than a clipboard and does not end up in a footwell. Drivers who will not type can talk to it instead.

Can I keep my invoice numbers?

Yes. You tell TowKey the number you are up to and the sequence continues from there, so your books do not have a gap in them and your accountant does not have a question. Your operator and storage certificate numbers print on the documents that require them, and a document that is missing one is refused rather than printed blank.

Do I need to buy hardware?

No. Your drivers' phones report their own location through the driver app, which is all TowKey needs. If you already run GPS trackers or cameras, you can connect them today in Settings under Integrations, and there is nothing extra to buy to do it.

Is there an app to install?

Yes, and it is a real one. The driver app is a native app for iPhone and Android, from the App Store and Google Play, so it holds location and the microphone properly and works the way a phone app is supposed to. The dispatch board is built for a desk and a wide screen, which is where a dispatcher works.

What happens during the free trial?

You get 7 days on the plan you picked, with your own trucks, your own drivers and your own jobs in it. Signup takes a card so nothing switches off on you the morning the trial ends. If it is not for you, cancel inside the 7 days and nothing is charged.

What counts as an AI action?

One piece of work it does for you: turning a spoken note into a job, drafting an invoice, drafting a customer text, writing the morning brief. Asking it a question about what is on the screen is free and does not count.

How does AI phone answering bill?

It is included on Tier 2 and Tier 3, 500 and 750 minutes a month, at no extra charge. On Tier 1 it is an add-on at $399 USD a month with 500 minutes. Nothing is charged by the minute. When the included minutes run out it stops answering and tells you, and another 150 minutes is $120 USD whenever you want them.

Can I change tier later?

Yes, up or down, and seats can be added or removed the same way. You are billed for what you are on.

Does it work with QuickBooks?

Yes, on every tier. Invoices and customers sync both directions, so a job is never entered twice.

Try it on a real shift.